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About Me
I am probable, not impossible. I am ambitious, not complacent.I am audacious, not meek.I am how, not if.I am strategic, not clouded.I am detailed, sustainable and big picture.I am tomorrow, and love to live every single day.Follow @AnishKattukaran
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Academics
EDUCATION
BOSTON UNIVERSITY SCHOOL OF MANAGEMENT, Boston, MA
Bachelor of Science in Business Administration May 2011
Double Concentration in Marketing, Entrepreneurship & Strategy, Minor in Education
Academic Honors: School of Management Deans List
ACADEMIC PROJECTS
Cross Functional New Product Development Project:
GUITAR GURU - View Product: www.getguitarguru.com· Simulated product design using AutoCAD 3D modelling to prototype and carry out market testing
· Designed, developed and implemented a branding and marketing strategy
· Carried out extensive price testing and built a scalable online retail channel for sales and fulfilment
· Planned operations, sourced manufacturing suppliers in Asia and simulated creation of North American assembly plant
· Developed 100 page business plan, 5 year financial projections with an IRR of 58%
TEAM & INDEPENDENT CONSULTING PROJECTS
Client: INSTITUTE FOR HEALTHCARE IMPROVEMENT (Team) January 2011 – April 2011
Managing customer focus groups and developing strategy to increase client’s engagement level with customers.
Client: THE TAP LAB (Team) September 2010 – December 2010
Carried out comparative analysis, developed marketing strategy and campus rep program for this Boston start-up.
Client: BOSTON UNIVERSITY ATHLETICS (Independent) September 2010 – December 2010
Developed a measurable social media marketing strategy to improve targeting and increase fan interaction.
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Experience
View my LinkedIn Profile here: www.linkedin.com/in/anishkattukaran
TrueLens, Inc., Cambridge, MA – Director of Product Marketing March 2012 – Present
· TrueLens is the first solution for marketers that creates a living, breathing customer record by bringing social insights linked to the CRM database. We help loyalty marketers by enriching their data with interest, intent, influence and brand affinity data that can be leveraged for Segmentation, Retention, Upsell and Acquisition. TrueLens is a division of SocMetrics.
SCVNGR, Inc., Boston, MA – Senior Brand Alchemist: Enterprise Team June 2011 – February 2012
· Lead the Enterprise Sales team at SCVNGR developing new business and directly managing National Brand accounts including Coca Cola, GameStop and Chevrolet.
M&K CONSULTING, Boston, MA – Partner & Co-founder March 2011 – March 2012
· Founded consulting firm to advise small/medium organizations on strategic planning, market development and digital strategies.
· Signed three clients in first week of operations.
· Carrying out customer and competitive analysis, implementing social media strategy and building websites for our three clients.
UNITED NATIONS, New York, NY - Consultant on Global Strategy Development May 2009 – August 2009
· Created a 6-year strategic plan that redefined target market, isolated key opportunities and analyzed potential threats
· Developed core programs, strategic plan, budgets and corporate partnerships, for global implementation
· Initiated a new digital strategy. Improved content delivery and increased online membership resulting in a 30 day growth of 3500% on Facebook from 300 to 11,000 and 400% on Twitter from 200 to 800
· Secured a partnership with Facebook, Skype & The BBC, event was broadcast live globally on Facebook & The BBC
· Secured advertising and promotional partnerships with global communications platform Meebo and Apple’s iTunes
GCAP, Boston, Dubai, Nairobi - Board of Directors Member May 2007 – May 2010
· Elected to 16-member Governing Council resulting in more effective management and faster high-level decision making
· Facilitated creation of three-year strategic plan leading to new sources of funding and improved organizational capacity
· Elected as Chair of the Children & Youth task-force and initiated recruitment of remaining task force members
· Revamped task force by overseeing creation of long term strategic plan and budget for 2009
· Proposed and implemented number of programs and mobilization activities to increase youth participation in GCAP
HEWLETT PACKARD (HP), Dubai, UAE – Supervisor September 2006 - November 2006
GITEX is one of the largest technology trade shows in the world; 130 thousand corporate IT officers from 156 countries
· Managed team of 40 HP corporate sales staff to promote line of high-end products to high volume institutional clients
· Supervised follow up of customer leads and oversaw demos for corporate clients and retail distributors at GITEX 2006
MAKE POVERTY HISTORY-EMIRATES, Dubai, UAE - Founder & National Coordinator April 2005 - May 2007
· Secured over $150,000 worth of funding and in-kind service donations to operate the organization
· Appointed ‘Steering Committee’ and operating team, comprised of 5 staff and 70 volunteers to manage national growth
· Organized awareness events attended by over 50,000 participants and reached hundreds of thousands nationwide
· Negotiated a partnership with global advertising leader Saatchi & Saatchi, to create print, radio and television ads
Partnered with leading new-media company, Flip Media, to develop an online portal to improve public participation and involvement resulting in www.makepovertyhistory.ae which won a number of national and international awards.
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Projects
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Videos
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Tweets
- RT @dharmesh: Beyond The Paycheck: What We Wish For http://t.co/AlP21yE4ST
- @adage: Hacking Boston With Consumer-Data Firm Dunnhumby & Mike Rosa from @TrueLens http://t.co/xdSVSOm6oC
- @ABCDsofCooking Haha. Literally happens to me every trip. Not enough vaca days for both seeing family + pleasure travel #firstworldproblems
- @ABCDsofCooking It is absolutely gorgeous. I had a chance to go there a few years ago when I went back to India. Definitely a must visit!
- "Data should be an 'enterprise asset' not a 'departmental asset'" Matthew Jauchius CMO of @Nationwide http://t.co/aiVN6MIxxH by @lowbrowkate
- @lowbrowkate the @TrueLens team enjoyed your data hack article. If interested we'd love to have you visit/chat next time you're in town!May 21, 13 from web Reply, Retweet, Favorite
- RT @royrod: We're hiring a Systems Sw Engineer http://t.co/DdvzlRSoNd and a Data Science badass http://t.co/0SgQGsvCaLMay 17, 13 from web Reply, Retweet, Favorite
- I just joined the July 27 @ColorMeRad5k run in #Boston on @runkeeper. Check it out! http://t.co/mjRsLSAPhN
- [WEBINAR] How #SocialData for #email targeting drove 129% sales lift & other #SCRM case studies revealed http://t.co/Srm0uXFbyd #bigdataMay 15, 13 from web Reply, Retweet, Favorite
- CRM vs. Loyalty. They are often confused but there are clear distinctions: http://t.co/bwbc6x05pt #CRM #Loyalty #BigData
- Philosophical Question of the Day: If a tree falls in a random forest, does it still vote? #BigData #Analytics #ModelingMay 14, 13 from web Reply, Retweet, Favorite
- RT @TrueLens: TrueLens Appoints Chris Sheehan as COO to help scale sales, marketing, business development and operations teams. http://t.co…May 14, 13 from web Reply, Retweet, Favorite
- We are. BOSTON Strong! Don't mess with the Bears. #BruinsMay 13, 13 from web Reply, Retweet, Favorite
- RT @Patriots: Let's go @NHLBruins!!May 13, 13 from web Reply, Retweet, Favorite
- RT @NHLBruins: Goal credited to Bergy with Chara planted in front. Crowd going nuts @tdgarden ! ^CSMay 13, 13 from web Reply, Retweet, Favorite
- Culture is to recruiting as product is to marketing: http://t.co/3IrnrhlOqk via @MikeTrap & @Dharmesh #culturecode #startups #businessMay 13, 13 from web Reply, Retweet, Favorite
- I'm at AMC Loews Boston Common 19 for The Great Gatsby 3D (Boston, MA) w/ 21 others http://t.co/TCDIFlcUYw
- @TaylorMerck youre going to love this blog @eatomaniac & if you happen to learn a little indian cooking, that wasn't my intention at all ;-)May 10, 13 from web Reply, Retweet, Favorite
